Every website has two main purposes: increase traffic and improve engagement. Your website will be more popular if it receives more visitors. Online businesses can use tools to evaluate the website’s performance. It is crucial to monitor and analyze the performance of your website so you can make improvements as necessary.
Like any other business, you likely spent a lot of money and time developing your website and the associated applications. Perhaps you hired a dedicated team to create high-quality content or to design graphics, navigation, and layout.
These are essential steps to maximize the potential of your website. However, you must also pay equal attention to maximize your return-on-investment (ROI).
You can do this by using key performance indicators (KPIs) to measure and analyze the performance of your website.
The nature of your business, and the industry it is associated with, will determine which performance metrics you use.
KPIs are metrics that help to assess factors that have an impact on a business.
How to measure website effectiveness? There are several KPIs that can help you measure the performance of your website.
1. Measuring the reach and impact of your audience
It is important to track the reach and impact of your website. Tracking your visitors can help you do this via Google Analytics and other tools.
The estimated reach refers to the number of potential customers that may visit your site, while the impact refers to how many people visit your site and convert it into customers.
It is important to identify a way to effectively track unique visitors and visits. To harvest this information, you will need to use Google Analytics to search for “numbers of visitors” and “unique users”.
You can determine this by measuring session and user usage and comparing the numbers often
Your audience should be growing
Its growth rate
What percentage of users is returning?
This information can be used to predict where users will be in the conversion funnel. Returning users, for example, are a positive sign because it suggests that people think highly of your brand and might consider purchasing.
2. Find Your Traffic Sources
You should not only track the visits to your website but also how they got there.
- Ask yourself:
- Are they coming from social media?
- Are you referring to Google or a directory listing?
- It was a PPC (pay per click) add
- Which keywords work?
- These questions can be answered in Google Analytics’ Acquisition tab.
- Google Analytics automatically divides visitors into groups based upon:
- Interests
- Geography
- Demographics
- Referrals (i.e. whether they come in via a Google search engine or social media platforms)
- Traffic channels
- Analyzing your traffic audience’s behaviors and sources will help you to better understand your customers, which will give you an edge when crafting effective marketing strategies.
3. You can measure the average session time and bounce rate
Your website’s time is a key indicator of how likely users are to convert.
Visitors who leave your site immediately (bounces) are likely to not have found what they were looking for. You may also be able to get them back later and convert them.
If a business or consumer is searching for a specific device, and they find your site through an email marketing campaign or digital ad, they might expect to be able to locate it quickly.
Your website should be optimized for the most relevant keywords to ensure that users don’t leave your site as fast as possible.
Your website should be user-friendly, simple to navigate, and relevant. Users will stay longer on your site. Your website may be visited by them on other occasions. While they may not make a purchase right away, it does increase the likelihood that they will continue to visit your website for a while.
Google ranks websites with longer sessions and lower bounce rates higher, making it easier to find your website.
4. Conversion rates for measuring units
Once you know how many people visit your website and where they come, how often they visit, and how long they stay there, you can decide what they do once they get to your site.
Are they downloading content? Do they want to sign up for your newsletter? Are they unwilling to sign up for your newsletter?
An analytics tool can help you track conversion rates.
